WOOD TV8 is a top player in West Michigan's news outlets. News8 produces breaking news and the weather on a 24 hour schedule.
WOOD TV8 has a strong online presence. They have a Facebook Page, a Twitter account, and a station website.
Facebook
WOOD TV8 Facebook Page is updated every hour or so during the day. They almost always post pictures with their updates and have links redirect the reader to the full article.
On Facebook they have 94,924 Likes and usually average around 60-150 likes per status with a range of comments.
Their Facebook Page is an easy way to access news in a quick fashion. WOOD TV8 does a good job at keeping up with the fast paced way readers gain their information. The pictures also make it a top quality news outlet.
Twitter
On Twitter the news updates are presented in text tweets, usually with links to the full article. However, the content leans more towards local news, such as traffic jams or accidents.
They have 18,139 followers and in return follow 80 accounts.
WOOD TV8's Twitter updates are short and sweet which is an important part of getting news out to an audience. However their is limited conversation through this outlet.
Website
The station website is a combined version of their Twitter account and Facebook Page. Every story is in a full version usually combined with pictures, video, and audio. They also have a place for comments on every story which initiates a conversation with the audience.
There are two slight adjustments I would make. The colors and layout of the website are a little distracting. I think it needs to be a different background pattern and color. I also think the layout should be easy to navigate.
Good critique. Your comments about the Facebook and Twitter accounts are intersting.
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